The Power of Community to drive mass market scale for B2M² companies
bensonoak.substack.com
People hate to be tricked. This is hard-coded in our DNA: we violently object to people cheating — whether it is playing online games with strangers or our best friend not paying on a bet. People have no problem ordering a $7 latte from Starbucks three times a day but will recoil in horror when presented with a $1 paid app or a site with a paid firewall for content. While it is true we have been anchored to expect content on the web to be free, a large part of this comes from the feeling of being tricked — if we pay $1 for a horrible app, we feel cheated at an apparent emotional cost that far exceeds the one buck.
The Power of Community to drive mass market scale for B2M² companies
The Power of Community to drive mass market…
The Power of Community to drive mass market scale for B2M² companies
People hate to be tricked. This is hard-coded in our DNA: we violently object to people cheating — whether it is playing online games with strangers or our best friend not paying on a bet. People have no problem ordering a $7 latte from Starbucks three times a day but will recoil in horror when presented with a $1 paid app or a site with a paid firewall for content. While it is true we have been anchored to expect content on the web to be free, a large part of this comes from the feeling of being tricked — if we pay $1 for a horrible app, we feel cheated at an apparent emotional cost that far exceeds the one buck.