The Internet has unleashed enormous wealth creation for investors as well as unparalleled choices for consumers on a global basis. Over the last 20 years, we have been witness to newly iconic brands and transformative companies. With a mobile device always available for instant app downloads which are hosted in the cloud and operated by global software tools, brands no longer know any borders. Thanks to the advent of direct communication on a global scale, the world is a much smaller place, a more meritocratic one where the best app can win and leading brands can and do come from any country on earth. Despite the easy ability to click away, brand loyalty is at an all-time high with 82% loyal to product-brands¹.
Investing in Mass Market Scale
Investing in Mass Market Scale
Investing in Mass Market Scale
The Internet has unleashed enormous wealth creation for investors as well as unparalleled choices for consumers on a global basis. Over the last 20 years, we have been witness to newly iconic brands and transformative companies. With a mobile device always available for instant app downloads which are hosted in the cloud and operated by global software tools, brands no longer know any borders. Thanks to the advent of direct communication on a global scale, the world is a much smaller place, a more meritocratic one where the best app can win and leading brands can and do come from any country on earth. Despite the easy ability to click away, brand loyalty is at an all-time high with 82% loyal to product-brands¹.