Benson Oak has a core thesis that all businesses will have some form of “Web3-enablement” to leverage the technology of a public ledger affirming ownership. From a historical perspective, this is simply the next evolution of "table stakes" technical assets akin to websites, social media pages, handles, and online checkout. All brands will adopt and promote some element of tokens, NFTs, as part of their basic loyalty and marketing programs, as well as commerce activities. From a "revolutionary" point of view, the blockchain as a public ledger will be a catalyst for the creation of all kinds of content and a bottom-up approach to community building, enabling "anyone to be a business."
Cockpunch, Smurfs & Tennis
Cockpunch, Smurfs & Tennis
Cockpunch, Smurfs & Tennis
Benson Oak has a core thesis that all businesses will have some form of “Web3-enablement” to leverage the technology of a public ledger affirming ownership. From a historical perspective, this is simply the next evolution of "table stakes" technical assets akin to websites, social media pages, handles, and online checkout. All brands will adopt and promote some element of tokens, NFTs, as part of their basic loyalty and marketing programs, as well as commerce activities. From a "revolutionary" point of view, the blockchain as a public ledger will be a catalyst for the creation of all kinds of content and a bottom-up approach to community building, enabling "anyone to be a business."